According to the latest market research report, Samsung is doing well in Central and Eastern Europe. Korea’s giant giant recorded 21% year-on-year smartphone growth, regionally and 8% in the quarter.
These statistics put Samsung in a good position in the market with the largest share of 40% of the market, probably twice the size of its recent competitor Huawei.
The main reason why Samsung has been so successful in this part of Europe is the successful launch of the Galaxy Note at the beginning of this year, which accounts for 70% of manufacturers ’payments. Also, Huawei’s tax cuts have given Samsung a breath of fresh air as the company does not hesitate to capture certain segments of the market.
However, market analysts say Samsung should be cautious in the coming quarters as Chinese brands are very aggressive in this region. For example, Xiaomi has held the third position above Apple. Oppo, vivo and Realme are looking to expand their markets as Eastern Europe buys more small- and mid -range smartphones, an area where Chinese brands are gaining traction. .
Undoubtedly the Chinese market has been occupied for several quarters with manufacturers such as Huawei, Oppo, vivo, OnePlus, Realme and Xiaomi looking for new markets to continue their growth.