Anyone who has tried to order an iPhone while living in the Eastern United States knows this threat: they are online at 3am ET to make one of the first purchases and make sure they are sending the phone off the first day It means waking up before 3 o’clock, moaning with lots of nerds on Twitter, and going back to bed 30 minutes later.
Finally, those days are over.
According to many of the question answers I’ve found on the internet, there are a lot of people in the Middle East in the United States, so I think we have a right to this victory.
Yes, I will admit this is all a joke. Never made when you wake up at 3am to buy a phone, you can buy it for a few hours later and get it right after the launch. But for a decade now, it’s been a very difficult journey for Apple fans – which is strange for those who can’t wait to wait for the night before the Apple store.
Apple has been moving consumers away from those kinds of stressful learning experiences for the past few years. In 2015, the head of marketing companies at the time, Angela Ahrendts, started to frustrate the buyers from sleeping in front of stores to buying a new product, and calling it a “completely different idea.”
One day on the list in front of Apple Stores it has come down to that time. That’s probably because of the efforts Apple has done to save the internet experience, but because, after a decade, buying a new smartphone isn’t that exciting. The iPhone 11 Pro is very similar to the iPhone XS, somewhat similar to the iPhone X. There are a few very different changes as few people are buying a smartphone for the first time.
Apple has yet to explain why pre -orders open at 3 am ET, but I have a hint: by putting it in the middle of the night there will be fewer people bombing Apple customers at the same time . Apple can also fix the problems before most people in the United States start placing orders, and find a large number of customers before most customers start. America to place orders. (The main caveat here is that the United States is far from the only country where applications are available. This year, it will open in 30 countries and territories immediately.)
If anything, 8 am ET is a worse situation for Apple. Cupertino staff will have to be there by 5 a.m. PT to keep things going, and many East Coast residents will probably try to place orders at the same time. If there is a problem, chances are more people will see it as well.
But that’s not my problem. And for those of you currently considering getting an iPhone this Friday, September 13th, it’s a really fun activity this year. The strange thing is, the idea is not always that it will be difficult to place an order in the first place.