Walmart is the company’s women’s clothing retailer and online retailer ModCloth, just two years after its acquisition. The brand will now be part of the Global Litigation company, although it will continue to operate independently.
“We hope to continue in this direction as before,” said Cristiano Feuer, Managing Director of Go Global Retail. The label. “I don’t think the buyer will notice a difference. If they do, hopefully they will be happy with what they see. “
Susan Gregg Koger started ModCloth in 2002 as an independent online retailer. He was known for dramatizing people as well as models as he was one of the first fashion designers to carry the No-Photoshop vows.
When the company went on sale at Walmart in March 2017, most of the customers were accused of fraud. “What I liked about ModCloth was that I knew that the clothes I bought were not found in Macy’s and were not worn by many,” he said. Connie Warner claims the Los Angeles Times. Warner started a Boikohi ModCloth Facebook Page to oppose the new owners of the store. “No more. I’ve signed your emails. I don’t want to buy from the wal-mart store.”
For Walmart, the contract is part of a broader strategy to promote its e-commerce business so that it can compete with Amazon. “Once we acquired ModCloth, our first goal was to create a segment based on personal and community logos,” said a Walmart spokesperson. The label. “We have evolved our approach and our vision now is to focus directly on the consumer brands we can use. Like online stores, we are investing our investment in where we can. we have the special advantages and disadvantages that have led us to victory. “
If you do not follow the word “omni”, Walmart is trying to focus on products that are good to play in stores and online. And rightly so – Walmart has spent billions trying to compete with Amazon. Even though some of that money has been paid online, consumers jumped 40 percent last year in the United States – the The e-commerce division is sharing losses of more than $ 1 billion this year.
Hours later the ModCloth contract Read, El Wall Street Post report Walmart was also trying to sell its own Jetblack brand. Advertising services allow shoppers to purchase goods by posting information and delivering their goods within hours, but it is a waste of money. “At the beginning of this summer, Jetblack lost $ 15,000 per member per year,” he said. El Wall Street Post wrote.
For the loyal ModCloth who jumped ship in 2017, it may be time to come back. While Feuer plans to grow brands in the United States and abroad, he wants to stay true to his roots. “We’re all focused on ModCloth as an independent retailer and very focused on fashion women,” she says.